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Global card shipments are expected to increase substantially from 1.7 to 4.1 billion units, with revenues up from US$2.2bn to US$7.9bn between 2000 and 2006. Currently the European region accounts for 50% of card shipments, but businesses in the Asia-Pacific region are catching up. The majority of smart cards today are in closed schemes providing single applications, e.g. SIM cards for mobile phones. However, adding more memory and processing power increases costs -- between US$4 and US$9 per card is typical -- but enables multiple applications. Among the most important features will be access control -- both physical and online -- and authentication of messages, by digital signature, etc. With e-commerce expected to exceed US$1.3 trillion in sales by 2004, smart cards are proving the best technology for providing customers with the online security, protection and portability they demand. Who will exploit this powerful platform -- the 'e-property' of the smart card -- and how? As smart card issuers explore which applications to provide and with whom, issues of branding and customer relationship management loom large. In contrast to current credit cards, smart cards may well be owned by their holders, not the banks. Defining a card proposition that will achieve the critical mass of users needed to secure commercial success promises big rewards, but the business model is far from obvious. Read this paper that Chipcards ltd's Richard Kernick contributed to, published by IBM Consulting Services. "Multi Application Smart Cards: The Next Property Boom" Note: This paper requires Acrobat Reader to view. |
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